Book Sales and Marketing For Spiritual and Mission Driven Publishers (Part 1)

By Simon Warwick-Smith | Published: October 22, 2009

For Spiritual and Mission Driven Publishers

This an excerpt from Simon’s talk on spiritual book publishing at a recent Book Expo America. This is the first of four parts.

I’m Simon Warwick-Smith and I specialize in the intersection of spirituality, marketing and publishing. I have a consultant firm out of Sonoma in Northern California whereby we concentrate on building people’s sales however that can be done ranging across from publicity to marketing, and also working with sales people directly. This is a very complicated business that we are in.

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Define Your Market and Reach Them (Spiritual Book Marketing Part 2)

By Simon Warwick-Smith | Published: October 22, 2009

How to Define Your Market and Reach Them

This an excerpt from Simon’s talk on spiritual book publishing at a recent Book Expo America. This is the third of four parts, starting with Book Sales and Marketing For Spiritual and Mission Driven Publishers (Part 1) .

I rode in today on the bus with Dan Poynter who some of you will know as a household name among small publishers. He asked what can you tell me about spiritual and mission driven publishing. I said, what has happened is that “main stream” has gone “New Age. And now, there has been a merging and it is no longer the niche that it was. It is becoming integrated in society.

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Deciding What Books to Publish (Spiritual Book Marketing Part 3)

By Simon Warwick-Smith | Published: October 22, 2009

Deciding What Books to Publish

This an excerpt from my talk on spiritual book publishing at a recent Book Expo America. This is the third of four parts, starting with Book Sales and Marketing For Spiritual and Mission Driven Publishers (Part 1) .

Given that you have established your goal, what do you publish? Because we are here talking about sales and marketing, the truth is that sales and marketing starts at the level of product development, sitting around the acquisitions table making decisions. So, the core is your publishing plan.

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Your Book Distribution (Spiritual Book Marketing Part 4)

By Simon Warwick-Smith | Published: October 22, 2009

Your Book’s Distribution

This an excerpt from Simon’s talk on spiritual book publishing at a recent Book Expo America. This is the last of four parts, starting with Book Sales and Marketing For Spiritual and Mission Driven Publishers (Part 1) .

The master distributor is proactive and has a sales force. They do two things for you. They get you into the national accounts and they have sales reps who visit independent stores. We have touched on how independent bookstores are a smaller and smaller part of the pie. The truth of it is reps are a dying breed. So you are in a declining market there. It is a fairly sad thing. But that is what the master distributor does.

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